Mahi Events Blog
Discover the latest trends, strategies, and insights in event management, marketing, and brand activation. Our expert team shares knowledge to help your business grow.
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Featured Article
Our latest in-depth analysis and insights
The Future of Experiential Marketing in India
Explore how immersive brand experiences are revolutionizing consumer engagement in the Indian market. Learn about cutting-edge trends and strategies.
Recent Articles
Latest insights from our team
Building Strong Retail Partnerships: A Complete Guide
Learn how to create lasting relationships with retailers and maximize your brand's shelf presence across Mumbai's retail landscape.
Event Staff Training: Best Practices for Success
Discover proven training methods that ensure your promotional events run smoothly and deliver exceptional results.
FMCG Brand Activation Strategies That Work
Effective strategies for FMCG brands to create memorable consumer experiences and drive product trials.
Measuring ROI in Event Marketing Campaigns
Practical approaches to track and measure the success of your event marketing initiatives.
The Power of In-Store Demonstrations
Why in-store product demonstrations remain one of the most effective ways to engage consumers and drive sales.
Digital Integration in Live Events: The Future is Now
Discover how augmented reality, virtual experiences, and real-time data analytics are transforming the event landscape.
Case Study: Successful Launch of Premium FMCG Brand
How we executed a nationwide campaign that achieved 150% of sales targets through strategic activations.
Team Building Through Events: Creating Memorable Experiences
Explore how corporate events and team activations strengthen employee engagement and company culture.
Story-Driven Conferences That Convert
Narrative-led agendas keep delegates focused and increase sponsor ROI.
Experiential Retail Pop-ups
How temporary experiences drive impulse purchases and loyalty.
Micro-influencer Event Playbook
Short-form moments fueled by micro-influencers create organic buzz.
Wellness at Work Series
We designed multi-city wellness meetups to help teams reconnect.
Activations For Luxury Lifestyles
Creating moments that mirror the serenity and precision of luxury brands.
Engagement Analytics for Experiential
Measuring dwell time, gaze, and interactions to prove impact.
The Retail Pop-up Renaissance
Pop-ups are now a category-defining retail experience for modern brands.
Mahjabeen Shaikh
Founder & Operation Head with 6+ years of experience in event management and brand activation.
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